Inappropriate Online content

Dear Parents/Carers,

I have been made aware of some children playing the game Huggy Wuggy and possibly watching videos on Kids YouTube related to the game. Despite the cute name, Huggy Wuggy is in fact a sinister character who can be found online, for instance on Kids YouTube videos and on TikTok.

Huggy Wuggy is a blue bear with sharp teeth who enjoys singing songs about hugging and killing. The character appears to be from the cast of Poppy Playtime which is described as a ‘survival horror, logical puzzle video game’. Huggy Wuggy is the villain within the game.

Since being made aware of this character, we have checked to ensure that these sites have been blocked in school.  We would encourage you to check your parental filters on your devices and at home. Please be aware that the media are reporting the character’s cute name as being able to infiltrate firewalls and filters.

The last thing we want to see is this game being recreated in the playground, so members of staff have all been informed. Whilst Poppy Playtime doesn’t currently have an age rating, it isn’t deemed suitable for primary-aged children, and we don’t want to see children whispering unkind or scary messages in their friend’s ears as this is both unkind and upsetting.

With half-term just around the corner, we wanted to share this information with you so all families can be extra vigilant and aware of the content children have access to online.

You may also find it beneficial to read the National Online Safety ‘What Parents Need To Know’ guide -

The online world has been a great source of linking families together over the passing years, however, this might be an opportune time to check our child’s/ren’s online activities.  If you’d like any additional information or support regarding the game Huggy Wuggy or you have any Online Safety concerns, please do not hesitate to get in touch.

Kind regards

Mr John Morgan.

Student Login

St Anthony's Catholic Primary School

High Street, Saltney,

Chester CH4 8SG

Tel: 01244 680 480

Email: [email protected]